The Jens Lekman Commercial
May 18th, 2006I often go back and forth between why I should or shouldn’t be blogging, and what’s the purpose, or you know who really cares in the long run. I guess I should think of the purpose as follows, if I hear or see or read something that catches my eye I should write about. Today about 10 minutes ago, I was visiting Jens Lekman’s website, and he occasionally (about as often as I) writes something just to let us all know how he’s doing and what’s going on in general, which would probably be another great reason to write a blog, but that only works for people that are famous to quasifamous people.
Anyway in Mr. Lekman’s recent post he goes on to explain that he gets many offers from advertisers to have his songs played in commercials, for various things from “big german car manufactures” to “goth-porn websites”, he also says he has always turned down such offers, not to keep “indie” cred but merely because he couldn’t see attaching any of his songs to a washing machine or anything of the like. A little while back he was approached by one company, and decided to counter offer, by creating a piece of music “with the same feel” to it as the song they wanted to use in the commercial. He called a trumpeter and a trombone player, sent out the bouncy piece never to hear anything about it again. That is until recently, when he received an a myspace message stating someone thought they heard one of his songs in a commercial, which was news to young Jens’s (Jenseses.. Jenses) ears. Did anyone see the commercial? Anyway here is the song/jingle he recorded for the commercial.
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